Political advertising has become an ever-increasing presence in news media in recent years. As campaigns for public office become more and more competitive, politicians and their teams have looked to new and innovative ways to reach potential voters and get their messages out. This has led to an influx of political advertising on news outlets, which is often seen as an effective and cost efficient way of getting the attention of the public. The presence of political advertising in news media has had an undeniable impact on how news is consumed. Political ads are often designed to be attention-grabbing and emotionally-charged, and this can affect the way that news is presented and how it is received by the public. Political ads tend to dominate the headlines, leaving other important stories in the background. This can lead to a distorted view of the political landscape, as well as a lack of understanding of the nuanced issues that affect our daily lives. The impact of political ads on news consumption can also be seen in terms of the mediums used to present the news. Political ads often take precedence over other forms of news coverage, such as investigative journalism or long-form stories. This can result in a decrease in the amount of in-depth coverage of important issues, as well as a lack of critical analysis of the topics covered. In order to ensure that news media is presented in an impartial and balanced manner, it is important to take into account the effect that political ads can have on news consumption. By limiting the amount of political ads in news media, and promoting a more comprehensive approach to news coverage, it is possible to ensure that viewers receive a well-rounded view of the political landscape and the issues that affect their lives.